Herbalist
Redefining Access to Medical Cannabis Through Thoughtful Design
Tools
Figma, Zoom, Slack
Role
UX/UI Designer
Led guerilla usability testing (remote via Zoom)
Shaped the redesign through direct user feedback
Created an intuitive, minimalistic design system
🌿 Overview
Herbalist is a clean, user-first platform designed to make medical cannabis more accessible and trustworthy. Built with a minimal, welcoming design and a focus on clear navigation, Herbalist empowers users to find the care they need — confidently and easily.
🔎 The Challenge
Although access to medical cannabis has grown, users often face confusing information, hard-to-navigate platforms, and a lack of trusted resources. Many end up self-medicating without proper guidance — a risky and time-consuming process.
🛠 What I Did
Recruited users via Slack and conducted usability testing
Identified pain points in navigation, clarity, and checkout flow
Redesigned key experiences based on real user insight
📈 Impact
Users completed tasks faster and with fewer mistakes
Feedback showed higher user trust and satisfaction
Created a smoother journey from browsing to checkout
📦 Deliverables
Final high-fidelity mobile app mockups
Updated screen flows
Usability testing insights + action plan
Herbalist mini design system (fonts, color palette, components)
