5wins
5wins Rebrand & Product Redesign
Empowering women’s sports through thoughtful design.
Project Overview
A rebranding and digital refresh of 5wins, a platform dedicated to elevating women’s sports. My role as Product Designer was to help redefine the product experience across key user touchpoints.
My Role
UX/UI Design
Design System Contributor
Cross-functional collaboration with CEO & CTO
Led redesign of membership, article, and communication flows
Outcome
Improved usability + subscriber experience
Unified visual brand language
Scalable design foundation for future features
Problem
The platform needed a modernized, cohesive design that better reflected the brand’s mission and improved user engagement.
Process
Discovery & Research
Competitive analysis
Ideation & Design
Wireframes + high-fidelity designs in Figma
Email, newsletter, and article templates
Account membership page redesign
Design System Creation
Co-developed the core design system with the product and tech teams
Deliverables
Redesigned account membership pages
Email + newsletter templates
Updated article layouts
Contribution to the design system for 5wins rebrand